Web Marketing Analyst - Sales and Marketing
Ipca Laboratories
Mumbai
·3 w
·Full time
·Information Technology
₹ 5,00,000 Per Year
₹ 12,00,000 Per Year
Position: Web Marketing Analyst - Sales and Marketing An exceptional opportunity has arisen for a talented Web Marketing Analyst - Sales and Marketing to contribute to our mission. The selected professional will thrive in a data-driven, efficiency-focused, and collaborative work environment. Scope of Responsibilities: Develop and execute integrated marketing campaigns across digital and traditional channels. Collaborate with creative, product, and sales teams on cohesive brand messaging. Manage relationships with agencies, influencers, and media partners for campaign reach. Present detailed performance reports and strategic recommendations to senior leadership. Conduct market research and competitive analysis to inform strategy and brand positioning. Manage content calendars, editorial workflows, and campaign delivery schedules. Monitor marketing budgets and ensure cost-effective resource allocation across channels. Analyse campaign performance and optimise strategy based on data-driven insights. Competencies and Qualifications: Commitment to ongoing professional learning and industry knowledge enhancement. At least 24 years of hands-on experience in a comparable professional setting. Bachelor's degree in a relevant discipline; master's degree or professional certification is preferred. Detail-oriented mindset with the ability to synthesise and present complex information clearly. Proficiency in relevant software and digital tools specific to the functional area. Ability to work both independently and in a team-oriented, collaborative environment. Hands-on experience with Google Ads, Meta Ads, HubSpot, and web analytics platforms. We are committed to fostering an inclusive workplace and welcome applications from candidates of all backgrounds.