$700,000 Per Year
$1,600,000 Per Year
Develops and executes digital marketing strategies for pharma brands and products. Manages HCP-directed digital platforms including portals, apps, and e-detailing. Designs multi-channel customer engagement programs for healthcare professionals. Creates compliant digital content including webinars, e-mailers, and video content. Manages social media presence for corporate and disease awareness programs. Analyses digital campaign performance metrics and prepares ROI reports. Coordinates with medical affairs and legal for digital content review and approval. Manages CRM platforms for field force and digital customer interaction tracking. Develops closed-loop marketing programs for personalized HCP engagement. Manages digital agency relationships for content creation and campaign management. Conducts digital literacy training for field force on digital engagement tools. Monitors digital pharma marketing trends and international best practices. Stays current with UCPMP digital guidelines and pharma digital marketing regulations.