Manages the overall brand identity and voice across all social media platforms to ensure consistency and impact. Develops brand positioning, personality frameworks, and social media style guides used across teams. Oversees brand campaigns on social media from ideation through execution and performance review. Works closely with product, PR, and marketing teams to align social messaging with business priorities. Monitors brand sentiment, online reputation, and share of voice across competitive landscape. Reviews and approves all social content and ads to maintain brand standards and guidelines. Leads brand storytelling initiatives including founder stories, behind-the-scenes content, and brand milestones. Manages brand responses during PR crises or viral moments with swift, strategic communication. Evaluates brand perception through social listening and audience survey data. Builds and maintains relationships with key media partners, creators, and brand advocates. Presents quarterly brand health reports and social media strategy updates to leadership.

Specializes in creating viral short-form video content for Instagram Reels, YouTube Shorts, and TikTok. Conceptualizes, scripts, shoots, and edits short videos that capture attention within the first 3 seconds. Tracks trending audio, effects, transitions, and formats to keep brand content fresh and discoverable. Uses mobile and professional editing tools to produce polished, platform-native video content. Analyzes video performance metrics including views, shares, saves, and completion rates. Collaborates with creators, brand teams, and influencers for co-created Reels campaigns. Repurposes long-form content into short-form clips for multi-platform distribution. Stays updated on Reels algorithm changes and optimizes content for maximum reach. Develops templates and visual styles for consistent branded short video production. Pitches video series ideas and executes episodic short content strategies. Reports short-form video performance to the broader social media and content team.

Plans and executes paid social advertising campaigns across Meta, LinkedIn, Twitter, Pinterest, and Snapchat. Develops full-funnel advertising strategies from awareness to conversion for diverse brand objectives. Manages advertising budgets across multiple campaigns and platforms for maximum efficiency. Builds detailed audience segments using first-party data, CRM lists, and platform targeting options. Creates and tests multiple ad formats including video ads, collection ads, and lead forms. Monitors campaign performance daily and makes optimizations to improve ROAS and reduce CPA. Manages retargeting and remarketing campaigns to re-engage website visitors and past customers. Collaborates with the creative team for high-quality, platform-optimized ad assets. Implements tracking pixels, UTM parameters, and conversion events for accurate attribution. Prepares weekly performance reports with insights and strategic recommendations. Stays current with platform policy updates, ad auction mechanics, and new ad products.

Crafts compelling, on-brand copy for social media posts, ads, stories, captions, and campaigns. Adapts tone and language style across platforms witty for Twitter, inspiring for Instagram, professional for LinkedIn. Develops long-form LinkedIn articles, blog-style posts, and thought leadership content. Writes persuasive ad copy for Facebook, Instagram, and Google campaigns with strong CTAs. Collaborates with the design team to ensure copy and visuals work together cohesively. Conducts keyword research and SEO best practices for YouTube descriptions and LinkedIn posts. Creates A/B test variations for ad headlines and captions to improve performance. Edits and proofreads social content across the team before publishing. Researches industry news, pop culture, and memes for timely, reactive content opportunities. Maintains a brand voice guide and ensures consistency across all social touchpoints. Reports on copy performance metrics and refines writing style based on data feedback.

Designs comprehensive social media strategies aligned with broader marketing and business objectives. Conducts in-depth audience research, competitor analysis, and platform audits to inform strategy. Defines content pillars, tone of voice, and messaging frameworks for each social platform. Sets measurable social media goals including growth, engagement, reach, and lead generation KPIs. Develops channel-specific playbooks outlining posting frequency, content mix, and paid amplification. Collaborates with content, design, PR, and paid media teams to ensure integrated execution. Stays ahead of emerging platforms, cultural trends, and algorithm changes impacting strategy. Builds quarterly social media roadmaps and presents them to senior leadership for buy-in. Monitors campaign performance and adjusts strategies based on real-time data and insights. Advises brands on platform expansion and content diversification opportunities. Evaluates and recommends social media tools, tech stack, and workflow improvements.

Builds, nurtures, and grows online communities across social media platforms and forums. Manages daily engagement including responding to comments, DMs, tags, and mentions in brand tone. Creates interactive content like polls, AMAs, contests, and community challenges to drive participation. Identifies brand advocates and superfans within the community for ambassador opportunities. Monitors community sentiment and escalates issues to the appropriate team for resolution. Moderates user-generated content and enforces community guidelines to maintain a safe space. Collaborates with the content team to create community-driven stories and campaigns. Tracks engagement metrics like reply rates, active members, and sentiment scores. Manages Facebook Groups, Discord servers, Reddit communities, or Telegram channels as needed. Organizes virtual events, live sessions, and community meetups to deepen brand connection. Reports community health metrics and growth trends to the social media strategy team.

Develops and executes influencer marketing strategies to drive brand awareness, reach, and sales. Identifies and vets influencers across Instagram, YouTube, and emerging platforms for brand alignment. Negotiates contracts, deliverables, timelines, and compensation with influencers and talent agencies. Manages end-to-end influencer campaigns including briefs, content approvals, and publishing. Tracks influencer campaign performance using metrics like reach, EMV, and attributed conversions. Builds long-term ambassador relationships with top-performing influencers for ongoing collaborations. Maintains an influencer database with performance history, audience data, and contact details. Coordinates gifting programs and PR mailers for product seeding campaigns. Collaborates with the legal team to ensure FTC disclosures and compliance. Measures ROI of influencer programs against paid media benchmarks. Stays updated on influencer trends, platform policies, and niche community dynamics.

Manages brand presence on Twitter/X to drive real-time engagement, brand awareness, and customer conversations. Develops a daily tweet calendar including threads, polls, memes, and news commentary for audience engagement. Monitors trending topics and hashtags to insert brand voice into relevant conversations. Engages with followers, influencers, and industry accounts through replies and retweets. Manages Twitter Ads campaigns for promoted tweets, follower growth, and website traffic. Uses social listening tools to track brand mentions, sentiment, and competitor activity. Builds Twitter Lists to monitor key voices, competitors, and industry news efficiently. Coordinates live-tweet events for product launches, events, and brand moments. Analyzes Twitter Analytics for impressions, profile visits, link clicks, and engagement. Handles crisis communication and sensitive brand responses on the platform. Reports performance metrics and audience growth trends to the marketing team.

Plans, creates, and manages Facebook and Instagram advertising campaigns using Meta Ads Manager. Builds custom and lookalike audiences based on customer data, interests, and behavior. Designs and tests multiple ad creatives including images, carousels, and videos for different campaign objectives. Manages campaign budgets, bid strategies, and ad scheduling for optimal ROI. Conducts A/B tests on ad copy, visuals, and targeting parameters to improve conversion rates. Tracks and analyzes campaign metrics such as ROAS, CPA, CTR, and frequency. Works with the creative team to produce high-converting ad assets aligned with campaign goals. Sets up Facebook Pixel and Conversions API for accurate event tracking. Develops full-funnel strategies spanning awareness, consideration, and conversion stages. Prepares performance reports and recommendations for campaign optimization. Stays updated on Meta platform policies, algorithm updates, and new ad formats.

Manages brand LinkedIn presence with a focus on B2B marketing, employer branding, and thought leadership. Creates and schedules LinkedIn posts, articles, polls, and carousels to engage professional audiences. Develops and executes LinkedIn ad campaigns including sponsored content, InMail, and text ads. Builds LinkedIn newsletters and document posts to increase organic reach and engagement. Optimizes the company page for SEO, keyword relevance, and profile completeness. Grows employee advocacy programs to amplify brand content through staff networks. Tracks LinkedIn analytics including impressions, engagement, follower demographics, and lead quality. Collaborates with executives to develop compelling leadership posts and industry insights. Identifies LinkedIn Groups and events relevant to the brand's niche for outreach. Runs lead generation campaigns and manages LinkedIn Lead Gen Forms. Monitors platform changes and best practices to continuously improve organic and paid performance.