Leads social commerce strategy to convert social media audiences into buyers across platforms like Instagram, Pinterest, and TikTok. Sets up and manages product catalogs, shop tabs, and shoppable content on social platforms. Develops social selling strategies including live shopping events, product tags, and story swipe-up links. Manages partnerships with platforms for exclusive social commerce features and programs. Tracks direct social commerce revenue, conversion rates, and average order value from social channels. Coordinates with the e-commerce and logistics team to ensure seamless social shopping experience. Creates and tests social ad creatives specifically designed to drive product purchases and add-to-cart actions. Builds retargeting campaigns for social shoppers and abandoned cart users across platforms. Analyzes social commerce data to identify best-performing products and content formats. Develops influencer and creator commerce partnerships for affiliate and live shopping campaigns. Reports social commerce performance and revenue attribution to the business leadership team.

Handles customer inquiries, complaints, and feedback across brand social media channels with speed and empathy. Responds to comments, DMs, and mentions on platforms including Facebook, Instagram, Twitter, and LinkedIn. Resolves customer issues by coordinating with internal support, operations, and product teams. Maintains a professional and empathetic brand tone in all public and private social media interactions. Documents customer complaints and recurring issues to feed insights to the product and CX team. Manages high-volume social media interactions during sales events, product launches, and PR crises. Tracks response times, resolution rates, and customer satisfaction scores from social interactions. Identifies escalating complaints that require management attention or media handling. Proactively monitors brand mentions and hashtags to catch customer issues before they escalate. Contributes to building a social media customer service knowledge base and FAQ resources. Reports weekly social customer service metrics and customer sentiment insights to the team.

Designs static and animated visual assets for social media platforms aligned with brand aesthetics and campaign goals. Creates templates for Instagram posts, Stories, LinkedIn carousels, and Facebook ads in tools like Adobe Illustrator and Canva. Develops seasonal and campaign-specific visuals that are eye-catching, on-brand, and platform-optimized. Collaborates with the social media and content team to ensure design aligns with messaging and strategy. Produces infographics, data visualizations, and educational graphics for social sharing. Designs animated GIFs, motion graphics, and short video ads for social media platforms. Maintains and evolves a brand visual system for social media including color, typography, and layout. Ensures all social media graphics meet platform dimension and resolution specifications. Works within tight timelines to deliver multiple creative variations for A/B testing campaigns. Stays updated on social media design trends, color theory, and visual communication best practices. Contributes to the overall brand identity guidelines and visual consistency across all platforms.

Edits raw video footage into polished, platform-optimized content for social media channels including Reels, YouTube, and TikTok. Cuts long-form videos into short, shareable clips for multi-platform social media distribution. Adds captions, motion graphics, lower thirds, transitions, and sound effects for engaging video output. Collaborates with the content and creative team to align video edits with brand guidelines and campaign themes. Manages the video editing pipeline ensuring timely delivery of social media video assets. Operates video editing software including Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve. Stays updated on trending video formats, aspect ratios, and platform specifications for each social channel. Creates video templates and intro/outro sequences for consistent brand video identity. Repurposes webinar, event, and interview footage for social-ready short-form content. Manages a library of raw footage, music, and video assets organized for efficient editing workflow. Communicates with the social team to ensure videos are aligned with the publishing calendar.

Manages social media for NGOs and nonprofit organizations to raise awareness, drive donations, and mobilize volunteers. Creates impact-driven content including beneficiary stories, campaign videos, and infographics for social sharing. Develops social media campaigns around key causes, giving days, and fundraising events. Manages donor engagement and volunteer recruitment through social media platforms. Builds LinkedIn presence for corporate social responsibility outreach and partnership development. Creates empathetic, mission-focused content that resonates with donors and advocates. Tracks social media fundraising metrics, donation click-throughs, and awareness campaign reach. Manages social media during crisis appeals and humanitarian campaigns requiring rapid content deployment. Collaborates with field teams and program staff to source authentic stories and impact data. Engages with activists, journalists, and advocates in relevant social conversations. Reports social media performance and campaign impact metrics to organization leadership.

Builds social media presence from the ground up for early-stage startups to establish brand identity and attract early adopters. Develops a lean content strategy across key platforms aligned with the startup's growth stage and target market. Creates founder-led and product storytelling content to build authenticity and credibility. Manages low-budget but high-impact social media and paid campaigns to maximize reach. Grows the startup's online community and converts followers into early adopters and brand advocates. Collaborates with the founding team on messaging, product announcements, and milestone celebrations. Builds startup credibility through LinkedIn thought leadership, Twitter discussions, and media features. Monitors startup and competitor landscape on social media for positioning opportunities. Tracks and reports key social media growth metrics aligned with investor and business KPIs. Uses creative, scrappy content approaches to punch above the brand's budgetary weight. Reports social media performance and growth insights regularly to the CEO and leadership team.

Manages social media for travel agencies, tourism boards, or hospitality brands to inspire and drive bookings. Creates visually stunning destination content including travel photography, Reels, and immersive videos. Develops seasonal travel campaigns around holidays, peak travel periods, and trending destinations. Manages influencer travel partnerships and press trips for authentic destination marketing. Builds Instagram and Pinterest boards showcasing destinations, itineraries, and travel experiences. Runs paid social ads targeting travel enthusiasts, frequent flyers, and destination-specific audiences. Tracks booking attribution from social media campaigns and reports ROAS and lead quality. Engages with the travel community through interactive polls, travel quizzes, and destination Q&As. Monitors travel trends, OTA competitor activity, and destination search behavior. Coordinates with travel photographers and videographers for high-quality content production. Reports monthly social media performance and audience growth insights to the tourism marketing team.

Manages social media accounts for food brands, restaurants, or FMCG companies to drive appetite appeal and sales. Creates mouthwatering visual content including recipe videos, food photography, and product showcases. Develops seasonal campaigns around food festivals, national food days, and product launches. Manages influencer and food blogger partnerships for authentic brand promotions and reviews. Engages with the foodie community through polls, recipe contests, and interactive content. Runs Instagram and Facebook ads targeting food lovers, home cooks, and health-conscious consumers. Tracks social media performance metrics including reach, saves, story swipe-ups, and website traffic. Coordinates with the culinary team and chefs to produce expert content and recipe tutorials. Builds UGC campaigns encouraging customers to share meal photos and brand experiences. Monitors food trends, meme culture, and viral recipes to create reactive and timely content. Reports food brand social media performance and audience insights to the marketing manager.

Manages social media for fashion brands, designers, or lifestyle products to build brand desirability and drive sales. Creates aesthetically curated content including flat lays, lookbooks, outfit videos, and styling tips. Develops seasonal campaign content aligned with fashion weeks, trends, and product launches. Manages influencer collaborations and PR seeding campaigns to amplify new collections. Builds Instagram and Pinterest presence focused on visual storytelling and product discovery. Runs paid social campaigns for collection launches, flash sales, and retargeting. Tracks engagement, swipe-ups, and social commerce conversions from fashion content. Stays updated with fashion trends, cultural conversations, and influencer landscape shifts. Coordinates with photographers, stylists, and designers for content production shoots. Manages the brand's UGC strategy to feature real customer styling and reviews. Reports fashion social media performance metrics and audience sentiment to the brand team.

Manages social media for real estate agencies, builders, and property platforms to generate leads and brand visibility. Creates engaging content showcasing property listings, virtual tours, and neighborhood highlights. Develops Facebook and Instagram ad campaigns targeting homebuyers, renters, and investors. Uses Instagram Reels and YouTube walkthroughs to showcase properties and drive inquiries. Manages LinkedIn content for commercial real estate and developer brand positioning. Tracks lead generation metrics, contact form submissions, and site visits from social campaigns. Coordinates with sales agents to align social content with active listings and promotions. Builds market insight posts, investment tips, and real estate trend reports for audience education. Manages community management and responds to property inquiries and DMs promptly. Creates retargeting campaigns for users who visited property listing pages. Reports monthly social media performance and lead quality metrics to the marketing and sales teams.