"YouTube Marketing Manager"
Aurobindo Pharma
Chennai, Mumbai
·4 w
·Full time
·Information Technology
₹4,20,000 Per Year
₹5,00,000 Per Year
Develops and executes YouTube channel strategy to grow subscribers, views, and watch time. Plans a consistent upload schedule aligned with SEO-driven content pillars and audience interest. Oversees video production pipeline from concept to publish, coordinating with editors and creators. Optimizes video titles, descriptions, tags, and thumbnails for YouTube SEO and CTR. Manages YouTube ad campaigns including TrueView, bumper ads, and discovery ads. Analyzes YouTube Studio metrics to understand audience retention, demographics, and traffic sources. Builds playlists and channel structure for improved discoverability and viewer journey. Collaborates with brands for sponsored content and integrations on the channel. Monitors comments for community building and addresses viewer feedback proactively. Tests and experiments with content formats like Shorts, long-form, and live streams. Reports performance insights to stakeholders and refines strategies based on data.