Coordinates social media partnerships, brand collaborations, and influencer campaigns from initiation to execution. Manages inbound and outbound partnership requests for social media collaboration opportunities. Coordinates logistics, content briefs, deliverables, and timelines for all social media brand partnerships. Maintains an organized database of active, past, and potential social media partners and influencers. Liaises with external partners ensuring all collaborative social media content is delivered on schedule. Reviews and approves partner content before publication to ensure brand alignment and compliance. Tracks deliverables against agreed partnership terms and follows up on missing assets. Manages gifting, invoicing, and payment processing for influencer and brand partnership campaigns. Reports partnership campaign engagement and performance metrics to the marketing team. Supports the planning of co-branded social media events, giveaways, and content swaps. Builds and maintains strong relationships with brand partners and influencers through consistent communication.

Ensures social media content is accessible, inclusive, and compliant with digital accessibility standards and guidelines. Adds alt text descriptions to all social media images, posts, and visual content for visually impaired users. Ensures all social media videos include accurate captions and subtitles for hearing-impaired audiences. Reviews and improves the readability of social media content including font contrast, text size, and visual layout. Audits brand social media channels for accessibility gaps and develops improvement roadmaps. Trains the social media team on accessibility best practices for different content types and platforms. Collaborates with the content and design team to bake accessibility standards into the content production workflow. Monitors platform updates related to accessibility features and implements new tools promptly. Develops brand accessibility guidelines for social media content creation and publishing processes. Advocates for inclusive social media practices within the broader marketing and communication team. Reports accessibility compliance metrics and progress to the digital marketing and D&I leadership team.

Develops and manages brand partnership campaigns on social media to drive co-marketing reach and revenue. Identifies strategic brand partnership opportunities aligned with brand values, audience, and campaign objectives. Negotiates co-marketing agreements, content deliverables, and campaign parameters with partner brands. Coordinates joint social media campaigns including co-branded content, contests, and collaborative posts. Manages social media coverage for brand collabs, product collaborations, and special edition launches. Tracks partnership social media performance including reach, engagement, and attribution of partner-driven traffic. Ensures all partnership content meets both brands' guidelines and compliance requirements. Builds long-term brand partnership relationships for recurring social media collaboration opportunities. Develops partnership pitch decks and proposals to present co-marketing opportunities to potential partners. Manages partner communication, content approvals, and campaign timelines for smooth execution. Reports partnership campaign ROI and business impact metrics to leadership and partner stakeholders.

Specializes in planning and executing social media strategies specifically for new product and feature launches. Develops pre-launch social media teaser campaigns to build anticipation and buzz for upcoming product releases. Creates launch-day social media content calendars coordinating announcements, reveals, and community engagement. Manages influencer seeding and early access programs to generate launch-day social media coverage. Coordinates with PR and media teams to amplify product launch social media impact through earned media. Develops social media countdowns, live reveal events, and interactive launch campaigns for maximum engagement. Manages paid social campaigns during launch windows to maximize product awareness reach. Tracks launch campaign social media metrics including reach, engagement, and direct conversions. Coordinates cross-platform launch storytelling ensuring consistent and exciting brand narrative. Manages post-launch social media content to sustain interest, address FAQs, and drive continued sales. Reports product launch social media ROI, campaign learnings, and audience insights to the brand team.

Manages social media promotion and coverage for virtual events, webinars, and live online experiences. Develops pre-event social media campaigns including countdown content, speaker spotlights, and registration CTAs. Creates live social media coverage during virtual events including real-time posts, behind-the-scenes Stories, and live tweets. Manages LinkedIn Events, Facebook Events, and social media event pages for visibility and registration. Coordinates with the events team on social media content requirements and live coverage logistics. Builds post-event social media campaigns including highlight videos, key takeaways, and attendee testimonials. Runs paid social campaigns targeting relevant audiences for webinar and virtual event registrations. Tracks event social media metrics including reach, registrations driven, and live engagement rates. Manages social media Q&A integration and live audience engagement during virtual event broadcasts. Develops social media strategies for event replay promotion and on-demand content distribution. Reports event social media performance and audience acquisition metrics to the events and marketing team.

Creates motion graphics, animated videos, and visual effects for social media marketing campaigns and branded content. Designs animated logos, transitions, lower thirds, and visual effects for social media video content. Produces platform-specific animated content for Instagram Stories, Reels, TikTok, YouTube Shorts, and LinkedIn. Uses Adobe After Effects, Cinema 4D, or similar tools to produce high-quality motion graphics for social media. Collaborates with the social media and content team to create animations that align with campaign concepts. Develops animated infographics, data visualizations, and explainer videos for social media education content. Creates template motion graphic systems that allow the team to produce animated content efficiently at scale. Maintains brand motion identity guidelines ensuring visual consistency across all animated social content. Stays updated on motion design trends including 3D animation, kinetic typography, and mixed media styles. Manages project timelines and deliverables for motion graphic assets in the social media content calendar. Reports on the engagement performance of animated content versus static content for optimization insights.

Develops custom automation scripts and integrations for social media marketing workflows and data pipelines. Builds Python or JavaScript scripts to automate social media data collection from platform APIs including Meta, Twitter, and LinkedIn. Develops custom social media scheduling, posting automation, and approval workflow systems for marketing teams. Creates automated social media performance reporting dashboards and data pipeline integrations. Integrates social media platforms with CRM, analytics tools, and marketing automation platforms via APIs. Builds chatbot solutions for social media customer service automation on Facebook Messenger and Instagram. Develops custom social media listening and alert systems using platform webhooks and real-time data streams. Tests, documents, and maintains all social media automation systems and integration code. Collaborates with the marketing team to identify automation opportunities and translate requirements into technical solutions. Ensures all automated systems comply with platform API terms of service and rate limiting guidelines. Reports automation project progress, technical challenges, and system performance to the marketing technology team.

Manages social media for financial services, banking, insurance, and fintech brands within regulatory compliance. Develops financial education content strategies covering investment, savings, insurance, and fintech product awareness. Creates compliant social media campaigns for financial products adhering to RBI, SEBI, and IRDA guidelines. Manages LinkedIn strategy for fintech brand positioning, B2B outreach, and thought leadership content. Builds trust-based social content using data storytelling, expert insights, and customer success stories. Runs targeted social media campaigns for fintech app downloads, account registrations, and loan inquiries. Tracks social media metrics aligned with fintech KPIs including app installs, lead form submissions, and brand trust scores. Collaborates with compliance and legal teams to review all financial product social media content. Engages with finance communities on LinkedIn, Twitter, and YouTube with credible market insights. Manages financial influencer and personal finance creator partnerships for brand education campaigns. Reports fintech social media performance and campaign ROI to marketing and growth leadership.

Specializes in managing brand reputation and communication on social media during crisis situations and controversies. Develops social media crisis communication plans, protocols, and response templates for various crisis scenarios. Monitors social media 24/7 for emerging brand threats, negative viral content, and reputation risks. Coordinates rapid-response social media communication in alignment with PR, legal, and leadership teams. Crafts measured, empathetic, and brand-appropriate public responses to negative social media situations. Manages social media darkening and content pausing protocols during severe crisis events. Conducts post-crisis social media analysis evaluating response effectiveness and reputation recovery metrics. Builds relationships with key stakeholders, media figures, and influencers for crisis support during difficult moments. Trains marketing and communications teams on social media crisis response protocols and best practices. Monitors brand sentiment before, during, and after crisis events for reputation recovery tracking. Reports crisis communication outcomes, learnings, and recommendations to the leadership team.

Manages affiliate marketing programs integrated with social media to drive brand reach and performance-based revenue. Recruits content creators, bloggers, and influencers as brand affiliates for social media-driven promotions. Develops affiliate commission structures, promotional calendars, and creative briefs for social media affiliates. Tracks affiliate-driven social media traffic, conversions, and revenue using affiliate tracking tools. Manages affiliate portal, payouts, and relationship management to retain top-performing affiliates. Creates promotional assets including discount codes, creative templates, and brand guidelines for affiliates. Monitors affiliate social media content for compliance, quality, and brand safety standards. Analyzes affiliate performance data to identify top performers and optimize program ROI. Collaborates with the paid media team to amplify high-performing affiliate content through paid social promotion. Builds affiliate community resources including newsletters, training materials, and performance dashboards. Reports affiliate program social media performance and revenue contribution to the marketing team.