Builds and manages social media analytics dashboards and reporting systems for marketing teams and leadership. Develops custom analytics dashboards using tools like Tableau, Power BI, Google Data Studio, and Looker. Integrates data from multiple social media platforms including Meta, LinkedIn, Twitter, and YouTube APIs. Creates automated weekly, monthly, and quarterly social media performance reports for stakeholders. Designs KPI frameworks and dashboard templates aligned with different business objectives and campaign types. Trains the marketing team on interpreting and using social media dashboards for decision-making. Maintains data accuracy by managing API connections, data pipelines, and reporting tool subscriptions. Conducts quarterly analytics audits to ensure reporting completeness and strategic alignment. Builds executive-level social media summary dashboards for C-suite and board reporting. Collaborates with the social media strategy team to refine metrics and add new measurement dimensions. Reports analytics system health, data quality issues, and dashboard enhancements to the marketing technology team.

Manages social media for retail brands and FMCG companies to drive in-store traffic, product trial, and brand loyalty. Creates product-centric social media content including recipes, usage tutorials, and lifestyle imagery for FMCG brands. Develops social media campaigns aligned with retail promotions, seasonal sales, and new product launches. Manages influencer partnerships for product sampling, in-store activation, and digital review campaigns. Builds social content strategies for retail channels including modern trade, e-commerce, and kirana networks. Runs targeted social media campaigns for regional markets and audience segments relevant to FMCG distribution. Coordinates with the trade marketing team to amplify retail activations on social media channels. Tracks social media metrics including brand recall, share of voice, and campaign-driven footfall inquiries. Manages festive season social media campaigns with high content frequency and paid media amplification. Engages with retail customer communities through recipe challenges, product polls, and review campaigns. Reports FMCG social media performance, brand health metrics, and market insights to the brand management team.

Delivers corporate social media marketing training programs for professionals across industries and organizational levels. Designs customized training curricula covering LinkedIn strategy, content marketing, social media advertising, and analytics. Conducts in-person and virtual social media workshops for marketing, sales, and leadership teams. Creates comprehensive training materials including workbooks, case studies, templates, and video tutorials. Assesses participant knowledge levels and adapts training delivery style and content accordingly. Provides hands-on training sessions with live platform demonstrations and real account optimization exercises. Evaluates training effectiveness through pre and post-assessments, feedback surveys, and follow-up coaching. Develops specialized training tracks for LinkedIn sales, Instagram marketing, and paid social advertising. Stays current with platform updates, marketing trends, and best practices to ensure training relevance. Builds relationships with HR, L&D, and marketing heads for ongoing corporate training engagements. Reports training delivery quality, participant satisfaction scores, and skill improvement outcomes to clients.

Leverages AI tools and automation platforms to enhance social media marketing efficiency and creative output. Uses AI writing tools like Jasper, Copy.ai, and Claude to accelerate social media copywriting and content ideation. Implements AI image generation tools for social media visual content creation at scale. Manages AI-powered social media scheduling, optimization, and performance prediction tools. Evaluates and recommends AI marketing tools for the social media team's workflow improvement. Develops AI-assisted social media analytics frameworks for faster and deeper performance insights. Builds automated social media content calendars using AI content planning platforms. Tests AI chatbot solutions for social media customer engagement and automated response management. Stays updated on emerging AI marketing technologies and their applications in social media strategy. Trains the social media team on responsible and effective use of AI tools in content creation. Reports productivity gains, content quality improvements, and ROI of AI tool implementations to the marketing team.

Manages influencer marketing partnerships for health, fitness, wellness, and nutrition brands on social media. Identifies and vets health, fitness, yoga, nutrition, and wellness influencers aligned with brand values and audience. Develops influencer campaign briefs ensuring scientific accuracy, authenticity, and compliance with health claims guidelines. Manages end-to-end influencer campaigns from outreach, briefing, content approval, to performance tracking. Builds long-term brand-ambassador relationships with top-performing wellness influencers. Coordinates product seeding, review campaigns, and sponsored content for health and wellness products. Tracks influencer campaign metrics including reach, engagement, brand mention quality, and attributed conversions. Ensures all influencer health content includes proper disclosures per FTC and ASCI guidelines. Collaborates with the brand and regulatory team to review influencer content for health claim compliance. Identifies micro-influencers and community wellness voices for authentic, niche brand promotions. Reports influencer program performance and wellness community insights to the brand marketing team.

Develops specialized social media strategies for B2B brands targeting business decision-makers and enterprise clients. Focuses on LinkedIn as the primary channel for thought leadership, lead generation, and brand awareness. Creates content strategies around industry insights, product use cases, customer success stories, and expert perspectives. Develops LinkedIn newsletter, document posts, and long-form content strategies for organic reach and lead nurturing. Manages LinkedIn advertising campaigns including sponsored content, lead gen forms, and InMail targeting. Builds executive visibility programs for company leadership on LinkedIn and Twitter. Coordinates with the sales team to develop social selling resources and LinkedIn outreach strategies. Tracks B2B social media KPIs including MQL generation, sales pipeline influenced, and brand engagement. Develops ABM (Account-Based Marketing) social media strategies targeting specific enterprise accounts. Monitors competitor B2B social media strategies and identifies differentiation opportunities. Reports B2B social media performance, lead quality, and pipeline contribution metrics to marketing and sales leadership.

Leads social media research and audience insights function to inform brand strategy, content, and campaign decisions. Designs and conducts audience research studies including surveys, focus groups, and social data analysis. Develops audience personas and journey maps based on social media behavioral data and research insights. Conducts competitive social media audits and benchmarking studies for strategic positioning. Analyzes social media trend data to identify emerging consumer behaviors and cultural shifts relevant to the brand. Synthesizes social data from multiple platforms into actionable insights for the marketing and strategy team. Collaborates with the data science team to build advanced audience segmentation models from social media data. Presents research findings and strategic recommendations in clear, compelling presentations to leadership. Manages relationships with third-party research vendors and social media data providers. Contributes insights from social media research to product development, brand positioning, and market expansion decisions. Reports research findings, audience trend insights, and competitive intelligence to the marketing leadership team.

Manages brand photography strategy and production for social media channels to ensure high-quality visual storytelling. Develops a brand photography style guide and visual direction for social media across different content categories. Plans and coordinates product, lifestyle, and editorial photo shoots for social media campaigns. Manages a roster of photographers and art directors for consistent social media photography production. Reviews and selects hero images for campaigns, product launches, and brand storytelling posts. Builds and manages an organized photo asset library for the social media and marketing team. Coordinates shoot logistics including location scouting, model casting, styling, and props for social media content. Ensures all social media photography meets brand aesthetic standards and platform dimension specifications. Repurposes and edits existing photography assets for multi-platform social media use. Collaborates with the social media team to ensure photography aligns with the content calendar and campaign themes. Reports social media visual content performance and photography ROI to the brand and creative team.

Manages social media content and campaigns related to brand sustainability initiatives and corporate social responsibility. Develops social media strategies to communicate the brand's ESG (Environmental, Social, Governance) commitments. Creates content around sustainability milestones, green initiatives, social impact programs, and community investments. Manages social media campaigns for environmental awareness days, social causes, and CSR events. Coordinates with NGO partners and sustainability stakeholders for authentic cause-marketing collaborations. Ensures sustainability messaging on social media is accurate, transparent, and avoids greenwashing. Tracks audience engagement with sustainability content and measures impact on brand perception. Builds a community of environmentally and socially conscious brand advocates on social platforms. Manages social listening for sustainability-related brand conversations and reputation monitoring. Collaborates with the corporate communications team to align social media and CSR messaging. Reports sustainability social media performance and audience sentiment insights to the ESG and marketing team.

Manages the intersection of social media and public relations to drive earned media coverage and brand visibility. Develops social media content strategies that attract organic media coverage and journalist attention. Builds and maintains relationships with journalists, bloggers, and media professionals on Twitter and LinkedIn. Creates social media-friendly press materials including quote cards, story pitches, and media kits. Monitors media coverage and social media news cycles to identify brand newsjacking opportunities. Coordinates branded social media campaigns that generate editorial coverage and industry discussion. Manages social media impact analysis for PR campaigns measuring reach, sentiment, and media impressions. Develops thought leadership content for brand executives published on LinkedIn and Twitter. Collaborates with the PR agency on social media amplification strategies for press releases and news. Tracks share of earned media generated through social media campaigns and influencer PR initiatives. Reports earned media performance, PR campaign social impact, and media relationship insights to leadership.