Develops and drives corporate strategy for the pharmaceutical company. Leads long-term strategic planning and portfolio prioritization decisions. Manages M&A pipeline including identification, evaluation, and integration planning. Conducts strategic market analysis and competitive intelligence programs. Develops therapy area strategy and portfolio diversification recommendations. Leads business planning process and connects strategy to annual operating plans. Manages relationships with investment banks, PE firms, and strategic advisors. Represents strategy function at board meetings and investor presentations. Leads international market expansion strategy and new territory assessments. Manages strategic projects and cross-functional transformation programs. Develops partnership and alliance strategies for growth acceleration. Evaluates disruptive trends including digital health, biosimilars, and specialty pharma. Stays current with global pharma strategy, healthcare economics, and industry disruption.

Manages pharmaceutical tender submissions for central and state government hospitals. Monitors tender notifications from GeM, eProcure, and state procurement portals. Prepares tender documentation including technical and commercial bid documents. Coordinates product qualification and registration for government tender participation. Manages rate contract renewals and existing government supply agreements. Coordinates with supply chain for tender price calculations and availability. Builds relationships with government procurement officers and hospital administrators. Tracks tender outcomes and prepares business analysis for management review. Manages government account receivables and coordinates payment collections. Coordinates with regulatory affairs for product approvals required for tenders. Prepares quarterly government business reports and forecasts for management. Supports PMBJP and Jan Aushadhi scheme registration and supply activities. Stays current with GeM portal updates, DPCO pricing, and government procurement policies.

Develops and executes digital marketing strategies for pharma brands and products. Manages HCP-directed digital platforms including portals, apps, and e-detailing. Designs multi-channel customer engagement programs for healthcare professionals. Creates compliant digital content including webinars, e-mailers, and video content. Manages social media presence for corporate and disease awareness programs. Analyses digital campaign performance metrics and prepares ROI reports. Coordinates with medical affairs and legal for digital content review and approval. Manages CRM platforms for field force and digital customer interaction tracking. Develops closed-loop marketing programs for personalized HCP engagement. Manages digital agency relationships for content creation and campaign management. Conducts digital literacy training for field force on digital engagement tools. Monitors digital pharma marketing trends and international best practices. Stays current with UCPMP digital guidelines and pharma digital marketing regulations.