? What is GoFood?
GoFood is a food-delivery service launched by Gojek in 2015. It allows users throughout Indonesia to order food from restaurants or food vendors and have it delivered to their doorstep.
Over time, GoFood has grown into one of the most popular food-delivery platforms in the region — connecting thousands of restaurants, merchants, and food businesses to consumers.
? Why the Logo Matters
A logo is more than just a design — it’s the face of a brand. For a service like GoFood, the logo plays multiple crucial roles:
Instant Recognition: When people see the GoFood logo on a store banner or app icon, they instantly know what kind of service it is — quick food delivery.
Trust & Credibility: A consistent, professional-looking logo conveys reliability. For customers, it signals that they’re ordering through a reputable platform.
Branding for Merchants: For restaurants or food stalls partnering with GoFood, displaying the official logo helps them look “official,” digital-ready, and trustworthy.
Marketing & Visibility: Whether on social media, packaging, menus, or physical signboards — the logo ensures a unified brand presence that customers can easily recognize.
? Decoding the GoFood Logo
The current GoFood logo is known for its simple yet meaningful design. Here are its main features:
Fork & Spoon icon inside a circle — The icon usually shows stylized kitchen utensils (a fork and a spoon) in a circular background. This directly reflects food and dining.
Bold Colours: Red Circle + White Utensils + Black Text — The red background suggests energy, appetite, and urgency (fast delivery), while the white utensils stand out against it. The brand name (GoFood) is often in black, ensuring clarity and readability.
Minimalistic & Clean Style — The simple graphic makes the logo easily scalable and versatile — whether used in small app icons or large banners.
This blend of elements conveys a clear message: food, convenience, speed, and reliability — core values for a delivery service like GoFood.
✅ What This Means for Business Owners & Merchants
If you are a restaurant, café, or food vendor — here’s how leveraging GoFood’s logo (or visually aligning with its branding) can help:
Increase Trust of Customers: When customers see the familiar GoFood logo at your premises, they know you’re part of a larger delivery network. It reduces friction and builds confidence.
Elevate Digital-Ready Image: Using modern, properly formatted vector logos (SVG/PNG) ensures your signage, packaging, or online presence looks professional and high-quality — not pixelated or cheap.
Improve Marketing & Reach: Pairing your brand visuals with GoFood’s logo can help attract customers who are already comfortable ordering via GoFood.
Stand Out Among Competitors: Especially in local markets where not every food business embraces online delivery, a visible, official logo can set you apart as tech-savvy and customer-friendly.
? Where to Get Official GoFood Logo Files (Vector / PNG)
If you plan to use GoFood’s logo — for online menus, shop banners, printouts, packaging, or social media — it’s best to use a high-quality vector version (SVG, AI, EPS) instead of a low-res raster image. Vector files remain sharp at any size, whether you print a billboard or show a small icon.
Several resources provide downloadable GoFood logo assets:
Vector collections offering SVG/PNG/EPS formats.
“Brand-asset” pages that bundle official logo formats for merchants.
Important: Since logos are trademarked assets, always check the licensing — especially if you plan commercial use, printing, or public display. Using a blurry or unofficial version can hurt perceived credibility.
? Conclusion
The GoFood logo is more than just a pretty icon — it’s a strategic asset that encapsulates food, speed, convenience, and trust. For merchants, adopting it (or aligning your branding similarly) offers a powerful way to gain credibility, attract customers, and position your business for the digital age.
