Goyard Artois: A Structured Alternative To The Saint Louis

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Discover the Goyard Artois, a structured alternative to the Saint Louis, with details on sizes, features, styling, care, and buying advice.

The Goyard Artois takes the familiar idea of the Saint Louis tote and gives it a more structured and secure construction. Maison Goyard describes the Artois as a nod to the Saint Louis, with leather corners, a zip closure, and a floating interior pocket for organization. The result is a tote that keeps some of the relaxed appeal of the Saint Louis while offering a more organized shape and greater security.

The Artois is available in PM, MM, and GM sizes, giving shoppers options for everyday use, work, and travel. Its Goyardine canvas and Chevroches calfskin construction maintain the recognizable Goyard identity, while its structured format makes it noticeably different from an open tote.

What Makes The Goyard Artois Different?

The biggest difference is structure. While the Saint Louis is known for its lightweight and relaxed tote construction, the Artois adds four leather corners and a zip closure, creating a more secure and defined silhouette. For readers comparing Goyard totes, https://goyardde.com/ can also be a useful resource for exploring Goyard-related bags, accessories, and styles.

The Artois also includes a floating interior pocket, which gives you a practical place to organize smaller belongings. Maison Goyard specifically positions the Artois as the structured and secure counterpart to the emblematic Saint Louis.

Goyard Artois And Its Connection To The Saint Louis

The connection between the two designs goes beyond their similar tote format. Maison Goyard refers to the Artois as the "little brother" of the Saint Louis, linking the name to Robert I of Artois, who was the brother of Louis IX, known as Saint Louis.

Visually, both bags use Goyardine canvas and a spacious tote-inspired shape. The key distinction is how the goyard bags handle structure and security. The Artois introduces a zip closure and leather corners, giving it a more defined appearance.

This makes the Artois a natural choice for someone who likes the overall idea of the Saint Louis but wants a tote that feels more secure and organized.

Key Features Of The Goyard Artois

The Artois combines Goyardine canvas with Chevroches calfskin and has a linen-and-cotton inner side. It also features palladium-finished hardware, a zip closure, leather corners, and a floating interior pocket.

The handles are another useful detail. The Artois PM has handles with a height of 20 cm, while the MM has 25 cm handles, giving the larger version additional carrying flexibility. Maison Goyard lists the Artois as suitable for shoulder carrying, with the MM also shown for hand carrying.

These details make the Artois more practical for people who want a tote that can transition between everyday errands, work, and travel.

Goyard Artois PM

The Goyard Artois PM measures approximately 40 cm in length, 14 cm in width, and 25 cm in height. Maison Goyard lists its weight at around 460 grams.

The PM is a useful size for everyday activities when you want more structure than a compact handbag can provide. It can accommodate personal essentials while maintaining a relatively manageable profile.

Its longer handles compared with the Saint Louis PM also contribute to a fuller carrying style. This makes the PM suitable for shoulder carrying and everyday use.

Goyard Artois MM

The Goyard Artois MM provides more capacity than the PM. Its official dimensions are approximately 50 cm long, 17 cm wide, and 30 cm high, with a listed weight of around 600 grams.

The larger size can make it more practical for work, commuting, shopping, and days when you need additional space. Its longer handles also allow it to be carried on the shoulder or by hand.

The MM is a good middle ground for shoppers who find the PM too small but do not need the travel-focused proportions of the GM.

Goyard Artois GM

The Goyard Artois GM takes the same design into a larger travel-oriented format. Maison Goyard describes it as suitable for a weekend or cabin use and gives it a double lockable zipper for additional security.

The GM measures approximately 68 cm long, 24 cm wide, and 37 cm high, with a listed weight of about 1.024 kg. It also has leather corners and a floating interior pocket.

Because of its size, the GM is better suited to shoppers who genuinely need significant capacity. It can be useful for travel, but its larger dimensions make it less discreet than the PM or MM.

Goyard Artois Vs Saint Louis

The Artois and Saint Louis share a recognizable Goyard aesthetic, but they serve slightly different preferences. The Saint Louis is better suited to shoppers who want a lightweight, open tote with quick access to their belongings.

The Artois focuses more heavily on structure and security. Its zipper closure keeps the contents enclosed, while the leather corners help define the shape. Maison Goyard also includes a floating interior pocket for organization.

If you prefer simplicity and lightness, the Saint Louis may be the better fit. If you want a more structured silhouette and greater security, the Artois has clear advantages.

Is The Goyard Artois Good For Everyday Use?

The Artois can be an excellent everyday tote for people who want more structure than the Saint Louis provides. Its zip closure is especially useful when commuting, shopping, or moving through busy areas.

The PM can work well for lighter everyday needs, while the MM offers more capacity for work and longer days. Choosing the right size is important because the larger models can become cumbersome when unnecessarily filled.

The floating interior pocket is also helpful for smaller essentials. It provides some organization without turning the bag into a heavily compartmentalized work tote.

Is The Goyard Artois Good For Work?

The Artois is particularly well suited to professional environments because its structured shape creates a more polished appearance. The zip closure can also provide greater peace of mind when carrying personal belongings during a commute.

The MM may be a practical choice for shoppers who need additional room for work essentials. However, if you regularly carry a laptop, check your device dimensions and consider whether you need dedicated padding or protection.

For professional styling, the Artois works naturally with tailored trousers, blazers, coats, knitwear, and simple dresses. Its distinctive Goyardine canvas can add visual interest without requiring many additional accessories.

Is The Goyard Artois Good For Travel?

The larger Artois models can work well for travel, with the GM specifically positioned by Maison Goyard as a travel or cabin option. Its double lockable zipper provides additional security compared with an open tote.

The MM can also work as an everyday travel bag when you want a balance between capacity and manageable proportions. The PM is better suited to lighter travel needs or daily use.

Avoid overloading any Artois. The extra capacity should be used according to your needs rather than treated as an invitation to carry excessive weight.

How To Style The Goyard Artois

The Artois works well with polished casual clothing because its structured silhouette gives outfits a more organized appearance. Pair it with straight-leg jeans, a simple knit, loafers, and a tailored jacket for a refined everyday look.

For work, combine it with trousers, a blazer, a button-down shirt, or a minimalist dress. The Goyardine pattern provides enough visual interest, so keeping the rest of the accessories simple can create a balanced outfit.

The GM has a stronger travel and oversized appearance. It can work with relaxed coats, comfortable trousers, sneakers, and other practical travel clothing.

Choosing The Right Artois Size

Choose the PM if you normally carry everyday essentials and prefer a smaller tote. Its proportions are easier to manage for regular city use.

The MM is a practical middle option for shoppers who need more room for work, commuting, or longer days. Its size provides additional capacity without reaching the proportions of the GM.

The GM is the most suitable option when travel and substantial capacity are your priorities. Its larger size is useful, but it should be chosen for a genuine need rather than simply because it holds more.

Goyard Artois Quality And Materials

The Artois combines Goyardine canvas with Chevroches calfskin, giving it a mixture of the house's recognizable canvas identity and leather detailing. Its construction includes leather corners that contribute to its more structured appearance.

The material combination also means the bag deserves careful handling. Goyard advises avoiding water, greasy or oily products, makeup, perfumes, excessive heat, and rough surfaces.

Taking care of the materials is particularly important for a structured tote that may be used regularly. Simple habits such as avoiding unnecessary exposure and storing the bag correctly can help maintain its appearance.

How To Care For A Goyard Artois

Goyard advises against machine washing or other mechanical cleaning processes. For Goyardine and leather, the brand recommends using a soft, non-pilling cloth and avoiding intensive or repetitive rubbing that could damage the chevrons.

The interior can be cleaned with a soft brush to remove dust, while solvents and commercially available cleaning products should be avoided. For deeper cleaning or reconditioning, Goyard recommends returning the item to its craftsmen.

When storing the Artois, keep it away from light, heat, and damp conditions. Goyard recommends filling the interior with tissue paper to help maintain its shape and advises against using plastic for storage.

What To Consider Before Buying A Goyard Artois

Start by deciding whether you actually need the additional structure and security. If you prefer an open tote with quick access, the Saint Louis may be more convenient.

If you commute regularly or carry belongings that you want to keep enclosed, the Artois can make more sense. Its zipper and leather corners give it a more secure and defined feel.

Next, choose the size according to your lifestyle. The PM works for everyday use, the MM offers additional capacity for work and commuting, and the GM is designed with larger carrying needs and travel in mind.

Frequently Asked Questions

What is the Goyard Artois?

The Goyard Artois is a structured tote inspired by the Saint Louis. It adds leather corners, a zip closure, and a floating interior pocket while retaining Goyardine canvas and the brand's recognizable aesthetic.

What is the difference between Goyard Artois and Saint Louis?

The Artois is more structured and secure, with leather corners and a zip closure. The Saint Louis has a more relaxed open-tote design and is generally associated with a lighter, simpler carrying experience.

Is the Goyard Artois good for work?

Yes. Its structured shape and zip closure make it particularly suitable for professional use. The MM can be useful for people who need additional room for everyday work belongings.

Which Goyard Artois size is best?

The PM is suitable for lighter everyday use, the MM offers a useful balance of capacity and portability, and the GM is best for larger loads and travel.

Is the Goyard Artois good for travel?

The GM is specifically described by Maison Goyard as a travel or cabin-oriented model and includes a double lockable zipper.

Does the Goyard Artois have a zipper?

Yes. A zipper closure is one of the main features that distinguishes the Artois from the open Saint Louis tote. The GM uses a double lockable zipper.

How should you care for a Goyard Artois?

Avoid machine washing, solvents, harsh cleaning products, excessive rubbing, water, oils, makeup, perfumes, and prolonged heat or light exposure. Goyard recommends professional cleaning or reconditioning when deeper care is needed.

Conclusion

The Goyard Artois is a compelling alternative to the Saint Louis for shoppers who want a more structured and secure tote. Its leather corners, zip closure, floating interior pocket, and defined silhouette make it more organized and enclosed while preserving the recognizable Goyardine aesthetic.

The PM, MM, and GM sizes give shoppers different options for everyday use, work, commuting, and travel. The best choice depends on how much you carry and how much structure you want from your handbag.

If you love the look of the Saint Louis but want greater security and a more polished shape, the Artois deserves a closer look. Its practical features make it a particularly useful choice for people who want a luxury tote that fits naturally into a busy daily routine.

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