her biggest challenge at is prioritization. There are so many channels. Underlying it all is desire to re center artists at a moment when technology could soon blur authorship altogether. In late 2025, The Company announced a landmark agreement to invest 1 billion in and license 200 characters for use in the AI video generation tool and app. While shows always place an emphasis on storytelling, executive producer noted that The Beauty goes even further. We knew it was going to be fashion forward, but we had no idea how much pedal to the l fashion there was going to be. In beauty, the same logic is reshaping how products are formulated and positioned. She ended on the front foot last season, Alaia Sale but she very much on the back foot this season as something from her past resurfaces and she has to deal with it. This is especially problematic when suppliers are working with brands on long term sustainability programs, which can sometimes take years to perfect. Say we are working on tracing wool back to the farm level; if that program gets abandoned, we having all this wool in stock with no other outcome, We are an industry, we have a factory so we need to plan ahead. That can do more damage to a young designer than if you wait to feel like you are completely committed. points to India, where deep craft traditions and manufacturing capabilities are increasingly gaining Western acknowledgement. In L.A, The Beauty star Rebecca also paired a fringed, belted corset top from with sleek black pants. It was all about juxtaposition this week, and styling unlikely items together. Fashion publicist, who was in town in December for his LA press days, is feeling optimistic. Hot on the heels of an explosive season 3, this slate of eight episodes sees several new faces joining the action. Hadid made waves on a recent trip to Aspen. Leaning into the cowgirl core aesthetic she become known for, this leather heavy ensemble had plenty of urban notes. He's a widower and a single dad; a fraction of the person he once was but he's still hustling. Creators are feeling the shift. Making product archives more accessible to fans and designers is also part of the plan. Vintage is a universe in itself the collectibles market, not just in terms of T shirts, but watches and all types of product that people entire identities are built around, he tells me. I would like to think that a new generation is being brought into es and brands to help create momentum. I feel proud to know a number of the appointments this year, whether at the executive level or internally, within their marketing, retail and PR teams.