Monitors and analyzes social media trends across platforms, industries, and cultures to inform brand strategy and content planning. Tracks trending topics, hashtags, viral content formats, and emerging platform features across social media daily. Conducts weekly trend reports synthesizing key cultural, industry, and social media shifts relevant to the brand. Identifies early signals of emerging trends before they peak to give the brand a first-mover content advantage. Collaborates with the content team to develop timely, trend-driven content ideas and social media moments. Uses social listening tools, platform trend dashboards, and cultural analytics tools for trend tracking. Analyzes the lifecycle of social media trends to advise on the optimal timing for brand participation. Monitors influencer, creator, and community-driven trends that could impact brand positioning and strategy. Develops a trend intelligence framework and resource library for the broader marketing team. Tracks the performance of trend-based content to evaluate relevance and ROI for future trend decisions. Reports trend insights and opportunity alerts to the social media and marketing strategy leadership team.