Manages social media promotion and coverage for virtual events, webinars, and live online experiences. Develops pre-event social media campaigns including countdown content, speaker spotlights, and registration CTAs. Creates live social media coverage during virtual events including real-time posts, behind-the-scenes Stories, and live tweets. Manages LinkedIn Events, Facebook Events, and social media event pages for visibility and registration. Coordinates with the events team on social media content requirements and live coverage logistics. Builds post-event social media campaigns including highlight videos, key takeaways, and attendee testimonials. Runs paid social campaigns targeting relevant audiences for webinar and virtual event registrations. Tracks event social media metrics including reach, registrations driven, and live engagement rates. Manages social media Q&A integration and live audience engagement during virtual event broadcasts. Develops social media strategies for event replay promotion and on-demand content distribution. Reports event social media performance and audience acquisition metrics to the events and marketing team.