Manages social media for financial services, banking, insurance, and fintech brands within regulatory compliance. Develops financial education content strategies covering investment, savings, insurance, and fintech product awareness. Creates compliant social media campaigns for financial products adhering to RBI, SEBI, and IRDA guidelines. Manages LinkedIn strategy for fintech brand positioning, B2B outreach, and thought leadership content. Builds trust-based social content using data storytelling, expert insights, and customer success stories. Runs targeted social media campaigns for fintech app downloads, account registrations, and loan inquiries. Tracks social media metrics aligned with fintech KPIs including app installs, lead form submissions, and brand trust scores. Collaborates with compliance and legal teams to review all financial product social media content. Engages with finance communities on LinkedIn, Twitter, and YouTube with credible market insights. Manages financial influencer and personal finance creator partnerships for brand education campaigns. Reports fintech social media performance and campaign ROI to marketing and growth leadership.