Conducts user experience research specifically focused on how audiences interact with brand social media content and platforms. Designs research studies including surveys, interviews, and usability testing to understand social media audience behavior. Analyzes user journey data from social media touchpoints to identify friction and improvement opportunities. Collaborates with the social media and product team to translate research findings into actionable content and UX improvements. Conducts competitive UX audits of competitor social media profiles and content experiences. Builds user personas based on social media audience research for targeted content strategy development. Tests new social media content formats, interactive features, and campaign landing pages with real users. Synthesizes qualitative and quantitative research data into clear, actionable UX recommendations. Tracks how social media-driven traffic behaves on the brand website and conversion funnel. Presents research findings and UX improvement recommendations to marketing and product leadership. Contributes insights from social media UX research to broader digital marketing and brand strategy.