Develops and manages WhatsApp Business marketing strategies to drive customer engagement, retention, and sales. Builds and manages broadcast lists, groups, and WhatsApp Business API campaigns for targeted outreach. Creates conversational marketing workflows using chatbots and automated messaging sequences on WhatsApp. Develops promotional campaign messages, catalog showcases, and interactive message formats for WhatsApp. Manages opt-in subscriber lists and ensures compliance with WhatsApp messaging policies and data privacy regulations. Tracks WhatsApp campaign metrics including message open rates, reply rates, and conversion rates. Coordinates with customer service team to deliver seamless customer experiences via WhatsApp. Integrates WhatsApp marketing with CRM systems for personalized and segmented messaging campaigns. Designs WhatsApp-first loyalty programs, exclusive deals, and early access offers for subscribers. Analyzes customer conversation data to improve messaging relevance and campaign effectiveness. Reports WhatsApp marketing performance and business impact to the digital marketing team.