Builds social media presence from the ground up for early-stage startups to establish brand identity and attract early adopters. Develops a lean content strategy across key platforms aligned with the startup's growth stage and target market. Creates founder-led and product storytelling content to build authenticity and credibility. Manages low-budget but high-impact social media and paid campaigns to maximize reach. Grows the startup's online community and converts followers into early adopters and brand advocates. Collaborates with the founding team on messaging, product announcements, and milestone celebrations. Builds startup credibility through LinkedIn thought leadership, Twitter discussions, and media features. Monitors startup and competitor landscape on social media for positioning opportunities. Tracks and reports key social media growth metrics aligned with investor and business KPIs. Uses creative, scrappy content approaches to punch above the brand's budgetary weight. Reports social media performance and growth insights regularly to the CEO and leadership team.