Plans and executes paid social advertising campaigns across Meta, LinkedIn, Twitter, Pinterest, and Snapchat. Develops full-funnel advertising strategies from awareness to conversion for diverse brand objectives. Manages advertising budgets across multiple campaigns and platforms for maximum efficiency. Builds detailed audience segments using first-party data, CRM lists, and platform targeting options. Creates and tests multiple ad formats including video ads, collection ads, and lead forms. Monitors campaign performance daily and makes optimizations to improve ROAS and reduce CPA. Manages retargeting and remarketing campaigns to re-engage website visitors and past customers. Collaborates with the creative team for high-quality, platform-optimized ad assets. Implements tracking pixels, UTM parameters, and conversion events for accurate attribution. Prepares weekly performance reports with insights and strategic recommendations. Stays current with platform policy updates, ad auction mechanics, and new ad products.