Crafts compelling, on-brand copy for social media posts, ads, stories, captions, and campaigns. Adapts tone and language style across platforms witty for Twitter, inspiring for Instagram, professional for LinkedIn. Develops long-form LinkedIn articles, blog-style posts, and thought leadership content. Writes persuasive ad copy for Facebook, Instagram, and Google campaigns with strong CTAs. Collaborates with the design team to ensure copy and visuals work together cohesively. Conducts keyword research and SEO best practices for YouTube descriptions and LinkedIn posts. Creates A/B test variations for ad headlines and captions to improve performance. Edits and proofreads social content across the team before publishing. Researches industry news, pop culture, and memes for timely, reactive content opportunities. Maintains a brand voice guide and ensures consistency across all social touchpoints. Reports on copy performance metrics and refines writing style based on data feedback.