"Instagram Marketing Specialist"
Alkem Laboratories
Hyderabad, Bangalore
·1 w
·Full time
·Information Technology
₹4,00,000 Per Year
₹4,60,000 Per Year
Specializes in growing brand presence on Instagram through organic and paid strategies. Develops creative content plans including Reels, Stories, Carousels, and static posts. Manages hashtag research and optimization strategies to enhance organic discoverability. Runs and monitors Instagram ad campaigns targeting specific demographics and interests. Tracks follower growth, engagement metrics, and saves to evaluate content effectiveness. Builds and maintains a visually cohesive Instagram aesthetic consistent with brand identity. Identifies and collaborates with micro and macro influencers for brand promotions. Engages with the Instagram community through meaningful comments and responses. Uses Instagram Insights and Meta Business Suite for campaign analysis. Organizes Instagram Lives, Q&As, and interactive story campaigns. Stays current on Instagram algorithm updates and feature launches to keep strategy sharp.