$1,800,000 Per Year
$4,000,000 Per Year
Develops and executes integrated marketing strategies for the pharma portfolio. Manages brand management team and oversees multiple therapy area portfolios. Designs patient awareness campaigns and healthcare professional engagement programs. Manages digital marketing activities including social media, email, and webinars. Oversees market research, competitive intelligence, and customer insights programs. Manages advertising agencies, market research firms, and event management vendors. Develops launch plans for new products including pre-launch market building. Monitors marketing ROI and optimizes spending across promotional channels. Coordinates with sales leadership for field force activation and field campaigns. Prepares annual brand plans and presents to commercial leadership for approval. Ensures all marketing materials comply with UCPMP and company ethical standards. Supports pricing strategy and market access activities for new products. Stays current with digital health trends, omnichannel marketing, and HCP engagement.