Creates immersive augmented reality filters and effects for social media platforms including Instagram, Snapchat, and TikTok. Designs interactive face filters, world effects, and gamified AR experiences using Spark AR, Lens Studio, and Effect House. Blends 3D modeling, shader development, and interaction design for compelling AR content. Tests experiences across multiple devices for performance and visual consistency. Understands platform-specific guidelines, publishing requirements, and feature limitations. Collaborates with brand teams and influencers to create on-brand, engaging AR campaigns. Tracks filter analytics including impressions, shares, and engagement to optimize designs. Stays ahead of AR trends and platform feature releases for competitive advantage. Creates production-ready assets including textures, animations, and scripted interactions. Niche digital creative role growing rapidly alongside social media AR consumption in India.