Position: Analyst, Paid Social Media A dynamic organisation seeks an experienced Analyst, Paid Social Media to take on a multifaceted and impactful role. This position offers the opportunity to work with a diverse, cross-functional team in a results-oriented culture. Main Accountabilities: Analyse audience behaviour using Google Analytics, Meta Insights, and BI tools. Plan and manage end-to-end digital campaigns across paid search, social, and programmatic. Manage brand presence across LinkedIn, Instagram, Facebook, YouTube, and Twitter/X. Optimise landing pages and user journeys to improve conversion rates across campaigns. Produce compelling content across formats including video, infographic, and long-form. Build influencer marketing programmes aligned to brand values and target audience. Manage affiliate, partner, and co-marketing programmes to drive qualified traffic. Develop community engagement strategies to grow and activate brand social audiences. Essential Skills and Experience: Knowledge of applicable regulatory frameworks, industry standards, and compliance requirements. Expertise in applying quantitative and qualitative methods to support evidence-based decisions. Collaborative, proactive, and able to operate effectively with minimal supervision. Superior writing and communication skills with experience preparing executive-level documents. Excellent attention to detail and commitment to producing accurate, high-quality deliverables. 4+ years of experience with a demonstrated track record of growth and professional impact. Hands-on experience with Google Ads, Meta Ads, HubSpot, and web analytics platforms. Candidates who meet the above requirements are encouraged to submit their detailed CV at the earliest opportunity.