Position: Marketing Analyst, Small Business We seek a dedicated and solutions-focused Marketing Analyst, Small Business to join our cross-functional, high-performing team. The successful candidate will be part of a collaborative, high-performance environment committed to excellence. Key Responsibilities: Oversee SEO, SEM, email marketing, and social initiatives to drive leads and engagement. Manage relationships with agencies, influencers, and media partners for campaign reach. Monitor marketing budgets and ensure cost-effective resource allocation across channels. Develop brand identity guidelines and ensure consistency across all customer touchpoints. Present detailed performance reports and strategic recommendations to senior leadership. Collaborate with creative, product, and sales teams on cohesive brand messaging. Conduct market research and competitive analysis to inform strategy and brand positioning. Track competitor activity and digital trends to identify strategic opportunities and pivots. Qualifications and Requirements: Proven ability to manage competing priorities in a deadline-driven, dynamic environment. Strong analytical and problem-solving skills with the ability to navigate complex challenges. Minimum 35 years of progressive professional experience in a comparable role. A bachelor's degree or higher in a relevant field; postgraduate qualifications are an added advantage. Demonstrated proficiency with industry-standard tools, platforms, and methodologies. High degree of professionalism, integrity, and alignment with organisational values. Hands-on experience with Google Ads, Meta Ads, HubSpot, and web analytics platforms. We offer a competitive remuneration package commensurate with experience and market standards. Qualified candidates are encouraged to apply.