Marketing Analytics Analyst - A3 Innovation
Zydus Lifesciences
Hyderabad
·3 w
·Full time
·Information Technology
₹ 5,00,000 Per Year
₹ 12,00,000 Per Year
Position: Marketing Analytics Analyst - A3 Innovation Our firm seeks a competent and professional Marketing Analytics Analyst - A3 Innovation for a critical role in a high-performance environment. This position offers the opportunity to work with a diverse, cross-functional team in a results-oriented culture. Key Deliverables and Responsibilities: Execute data-driven PPC and display advertising campaigns with clear KPI ownership. Produce compelling content across formats including video, infographic, and long-form. Plan and manage end-to-end digital campaigns across paid search, social, and programmatic. Manage brand presence across LinkedIn, Instagram, Facebook, YouTube, and Twitter/X. Build influencer marketing programmes aligned to brand values and target audience. Analyse audience behaviour using Google Analytics, Meta Insights, and BI tools. Manage affiliate, partner, and co-marketing programmes to drive qualified traffic. Develop community engagement strategies to grow and activate brand social audiences. Professional Requirements: Hands-on experience with tools, software, and platforms standard to the profession. Strong communication, presentation, and interpersonal skills across all organisational levels. Bachelor's or master's degree in a related discipline with strong academic and professional credentials. Demonstrated teamwork skills and the ability to build trust and rapport across functions. Willingness to travel, adapt, and take on additional responsibilities as the business demands. 26 years of relevant industry experience with evidence of increasing responsibility. Hands-on experience with Google Ads, Meta Ads, HubSpot, and web analytics platforms. Candidates who meet the above requirements are encouraged to submit their detailed CV at the earliest opportunity.