Position: Analyst, Paid Social Media An exciting career opportunity exists for a motivated Analyst, Paid Social Media to advance their professional journey. This role sits within a fast-paced, innovation-driven organisation that values integrity and continuous improvement. Principal Responsibilities: Manage affiliate, partner, and co-marketing programmes to drive qualified traffic. Plan and manage end-to-end digital campaigns across paid search, social, and programmatic. Produce compelling content across formats including video, infographic, and long-form. Develop community engagement strategies to grow and activate brand social audiences. Drive SEO strategy through keyword research, on-page optimisation, and technical audits. Analyse audience behaviour using Google Analytics, Meta Insights, and BI tools. Execute data-driven PPC and display advertising campaigns with clear KPI ownership. Report on ROI, CPL, CPA, and engagement metrics to senior stakeholders regularly. Candidate Requirements: Advanced competency in analytical tools, reporting platforms, and role-specific technology. Critical and strategic thinking skills with the ability to translate insights into clear actions. Sound understanding of organisational dynamics and stakeholder management in complex environments. Recognised qualification in the relevant professional field at the undergraduate or graduate level. Commitment to professional ethics, confidentiality, and the highest standards of conduct. 5+ years of experience with demonstrated progression in scope, complexity, and responsibility. Hands-on experience with Google Ads, Meta Ads, HubSpot, and web analytics platforms. The organisation provides a comprehensive benefits package and excellent career advancement opportunities for the right candidate.