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Online Marketing Analyst

Oracle

Chennai

·

3 w

·

Full time

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Information Technology

Minimum

₹ 5,00,000 Per Year

Maximum

₹ 12,00,000 Per Year

Position: Online Marketing Analyst Our organisation invites applications from accomplished professionals for the role of Online Marketing Analyst. This role provides exposure to strategic initiatives and direct collaboration with senior leadership. Main Accountabilities: Build influencer marketing programmes aligned to brand values and target audience. Drive SEO strategy through keyword research, on-page optimisation, and technical audits. Develop community engagement strategies to grow and activate brand social audiences. Produce compelling content across formats including video, infographic, and long-form. Manage affiliate, partner, and co-marketing programmes to drive qualified traffic. Develop email programmes with strong segmentation, personalisation, and A/B testing. Manage brand presence across LinkedIn, Instagram, Facebook, YouTube, and Twitter/X. Execute data-driven PPC and display advertising campaigns with clear KPI ownership. Essential Skills and Experience: Strong project management capabilities with experience in agile or structured methodologies. 4+ years of experience with a demonstrated track record of growth and professional impact. Knowledge of applicable regulatory frameworks, industry standards, and compliance requirements. Collaborative, proactive, and able to operate effectively with minimal supervision. Excellent attention to detail and commitment to producing accurate, high-quality deliverables. Relevant undergraduate or postgraduate degree aligned with the role's core responsibilities. Hands-on experience with Google Ads, Meta Ads, HubSpot, and web analytics platforms. This role offers exceptional career growth, a collaborative culture, and a compensation structure aligned to market benchmarks.