Measures and optimizes the return on investment of social media marketing activities across paid and organic channels. Develops comprehensive social media ROI measurement frameworks linking social activity to business outcomes. Implements advanced attribution models to accurately attribute leads, sales, and revenue to social media touchpoints. Tracks multi-touch customer journeys from social media discovery to conversion using analytics tools. Builds ROI dashboards integrating social media data with CRM, e-commerce, and website analytics. Conducts regular social media spend efficiency audits identifying channels, campaigns, and content delivering highest returns. Develops economic models for social media's contribution to brand value, lifetime customer value, and market share. Presents social media ROI analysis and business case recommendations to marketing and finance leadership. Collaborates with the paid media team to shift budgets toward highest-ROI social media activities. Builds forecasting models for social media campaign investment scenarios and expected revenue outcomes. Reports social media ROI trends, investment recommendations, and measurement system improvements to leadership.