Manages social media for SaaS companies and technology brands to drive awareness, trial signups, and customer retention. Develops LinkedIn, Twitter, and YouTube strategies specifically tailored for tech-savvy B2B and B2C audiences. Creates educational content including product tutorials, feature updates, integration guides, and tech tips for social media. Manages developer community engagement on GitHub, Twitter, and LinkedIn for technical brand building. Runs social media campaigns for product launches, software updates, and feature release announcements. Tracks social media metrics aligned with SaaS KPIs including trial signups, demo requests, and product-led growth. Builds thought leadership content for SaaS founders, CTOs, and product leads on LinkedIn and Twitter. Manages social proof campaigns including customer success stories, review campaigns, and G2/Capterra rating drives. Coordinates with the product and developer relations teams for accurate technical social media content. Monitors SaaS competitor social media strategies and identifies messaging differentiation opportunities. Reports SaaS social media performance and product growth contribution metrics to the marketing and growth team.