Creates timely, newsworthy social media content covering industry trends, brand news, and cultural moments relevant to the audience. Writes compelling social media posts, Twitter threads, and LinkedIn articles in a journalistic, authoritative tone. Monitors news feeds, RSS alerts, and industry publications for real-time social media content opportunities. Develops newsjacking strategies to insert brand voice into trending news conversations authentically. Collaborates with PR and communications teams to translate press releases into social media-friendly content. Creates Instagram and LinkedIn carousels summarizing complex industry news in digestible formats. Tracks engagement on news-driven social content to understand which topics resonate with the audience. Builds a personal brand as a credible industry news voice for the brand's social media channels. Maintains accuracy and journalistic standards in all social media news and trend coverage. Coordinates with the brand team on sensitive news coverage to ensure appropriate brand positioning. Reports news-driven social media performance metrics and audience engagement insights to the editorial team.