Specializes in crafting compelling brand narratives and stories for social media that drive emotional connection and engagement. Develops long-form social media story series, documentary-style content, and character-driven campaigns. Creates founder stories, customer journey narratives, and brand origin storytelling content for social platforms. Collaborates with the video, design, and content team to bring brand stories to life across visual formats. Conducts interviews with customers, employees, and brand stakeholders for authentic storytelling content. Develops episodic social media content formats that encourage repeat viewing and audience loyalty. Applies narrative structures and storytelling frameworks to brand social media content calendars. Tracks storytelling content performance through engagement depth metrics including saves, shares, and comments. Stays updated on cultural storytelling trends, documentary styles, and creator-led narrative formats. Builds a brand story archive and content library for consistent narrative continuity. Reports social media storytelling performance and audience sentiment impacts to the brand and marketing team.