Manages social media for retail brands and FMCG companies to drive in-store traffic, product trial, and brand loyalty. Creates product-centric social media content including recipes, usage tutorials, and lifestyle imagery for FMCG brands. Develops social media campaigns aligned with retail promotions, seasonal sales, and new product launches. Manages influencer partnerships for product sampling, in-store activation, and digital review campaigns. Builds social content strategies for retail channels including modern trade, e-commerce, and kirana networks. Runs targeted social media campaigns for regional markets and audience segments relevant to FMCG distribution. Coordinates with the trade marketing team to amplify retail activations on social media channels. Tracks social media metrics including brand recall, share of voice, and campaign-driven footfall inquiries. Manages festive season social media campaigns with high content frequency and paid media amplification. Engages with retail customer communities through recipe challenges, product polls, and review campaigns. Reports FMCG social media performance, brand health metrics, and market insights to the brand management team.