Leverages AI tools and automation platforms to enhance social media marketing efficiency and creative output. Uses AI writing tools like Jasper, Copy.ai, and Claude to accelerate social media copywriting and content ideation. Implements AI image generation tools for social media visual content creation at scale. Manages AI-powered social media scheduling, optimization, and performance prediction tools. Evaluates and recommends AI marketing tools for the social media team's workflow improvement. Develops AI-assisted social media analytics frameworks for faster and deeper performance insights. Builds automated social media content calendars using AI content planning platforms. Tests AI chatbot solutions for social media customer engagement and automated response management. Stays updated on emerging AI marketing technologies and their applications in social media strategy. Trains the social media team on responsible and effective use of AI tools in content creation. Reports productivity gains, content quality improvements, and ROI of AI tool implementations to the marketing team.