Manages influencer marketing partnerships for health, fitness, wellness, and nutrition brands on social media. Identifies and vets health, fitness, yoga, nutrition, and wellness influencers aligned with brand values and audience. Develops influencer campaign briefs ensuring scientific accuracy, authenticity, and compliance with health claims guidelines. Manages end-to-end influencer campaigns from outreach, briefing, content approval, to performance tracking. Builds long-term brand-ambassador relationships with top-performing wellness influencers. Coordinates product seeding, review campaigns, and sponsored content for health and wellness products. Tracks influencer campaign metrics including reach, engagement, brand mention quality, and attributed conversions. Ensures all influencer health content includes proper disclosures per FTC and ASCI guidelines. Collaborates with the brand and regulatory team to review influencer content for health claim compliance. Identifies micro-influencers and community wellness voices for authentic, niche brand promotions. Reports influencer program performance and wellness community insights to the brand marketing team.