Develops specialized social media strategies for B2B brands targeting business decision-makers and enterprise clients. Focuses on LinkedIn as the primary channel for thought leadership, lead generation, and brand awareness. Creates content strategies around industry insights, product use cases, customer success stories, and expert perspectives. Develops LinkedIn newsletter, document posts, and long-form content strategies for organic reach and lead nurturing. Manages LinkedIn advertising campaigns including sponsored content, lead gen forms, and InMail targeting. Builds executive visibility programs for company leadership on LinkedIn and Twitter. Coordinates with the sales team to develop social selling resources and LinkedIn outreach strategies. Tracks B2B social media KPIs including MQL generation, sales pipeline influenced, and brand engagement. Develops ABM (Account-Based Marketing) social media strategies targeting specific enterprise accounts. Monitors competitor B2B social media strategies and identifies differentiation opportunities. Reports B2B social media performance, lead quality, and pipeline contribution metrics to marketing and sales leadership.