Leads social media research and audience insights function to inform brand strategy, content, and campaign decisions. Designs and conducts audience research studies including surveys, focus groups, and social data analysis. Develops audience personas and journey maps based on social media behavioral data and research insights. Conducts competitive social media audits and benchmarking studies for strategic positioning. Analyzes social media trend data to identify emerging consumer behaviors and cultural shifts relevant to the brand. Synthesizes social data from multiple platforms into actionable insights for the marketing and strategy team. Collaborates with the data science team to build advanced audience segmentation models from social media data. Presents research findings and strategic recommendations in clear, compelling presentations to leadership. Manages relationships with third-party research vendors and social media data providers. Contributes insights from social media research to product development, brand positioning, and market expansion decisions. Reports research findings, audience trend insights, and competitive intelligence to the marketing leadership team.