Manages brand photography strategy and production for social media channels to ensure high-quality visual storytelling. Develops a brand photography style guide and visual direction for social media across different content categories. Plans and coordinates product, lifestyle, and editorial photo shoots for social media campaigns. Manages a roster of photographers and art directors for consistent social media photography production. Reviews and selects hero images for campaigns, product launches, and brand storytelling posts. Builds and manages an organized photo asset library for the social media and marketing team. Coordinates shoot logistics including location scouting, model casting, styling, and props for social media content. Ensures all social media photography meets brand aesthetic standards and platform dimension specifications. Repurposes and edits existing photography assets for multi-platform social media use. Collaborates with the social media team to ensure photography aligns with the content calendar and campaign themes. Reports social media visual content performance and photography ROI to the brand and creative team.