Manages social media content and campaigns related to brand sustainability initiatives and corporate social responsibility. Develops social media strategies to communicate the brand's ESG (Environmental, Social, Governance) commitments. Creates content around sustainability milestones, green initiatives, social impact programs, and community investments. Manages social media campaigns for environmental awareness days, social causes, and CSR events. Coordinates with NGO partners and sustainability stakeholders for authentic cause-marketing collaborations. Ensures sustainability messaging on social media is accurate, transparent, and avoids greenwashing. Tracks audience engagement with sustainability content and measures impact on brand perception. Builds a community of environmentally and socially conscious brand advocates on social platforms. Manages social listening for sustainability-related brand conversations and reputation monitoring. Collaborates with the corporate communications team to align social media and CSR messaging. Reports sustainability social media performance and audience sentiment insights to the ESG and marketing team.