Ensures social media content is accessible, inclusive, and compliant with digital accessibility standards and guidelines. Adds alt text descriptions to all social media images, posts, and visual content for visually impaired users. Ensures all social media videos include accurate captions and subtitles for hearing-impaired audiences. Reviews and improves the readability of social media content including font contrast, text size, and visual layout. Audits brand social media channels for accessibility gaps and develops improvement roadmaps. Trains the social media team on accessibility best practices for different content types and platforms. Collaborates with the content and design team to bake accessibility standards into the content production workflow. Monitors platform updates related to accessibility features and implements new tools promptly. Develops brand accessibility guidelines for social media content creation and publishing processes. Advocates for inclusive social media practices within the broader marketing and communication team. Reports accessibility compliance metrics and progress to the digital marketing and D&I leadership team.