Specializes in planning and executing social media strategies specifically for new product and feature launches. Develops pre-launch social media teaser campaigns to build anticipation and buzz for upcoming product releases. Creates launch-day social media content calendars coordinating announcements, reveals, and community engagement. Manages influencer seeding and early access programs to generate launch-day social media coverage. Coordinates with PR and media teams to amplify product launch social media impact through earned media. Develops social media countdowns, live reveal events, and interactive launch campaigns for maximum engagement. Manages paid social campaigns during launch windows to maximize product awareness reach. Tracks launch campaign social media metrics including reach, engagement, and direct conversions. Coordinates cross-platform launch storytelling ensuring consistent and exciting brand narrative. Manages post-launch social media content to sustain interest, address FAQs, and drive continued sales. Reports product launch social media ROI, campaign learnings, and audience insights to the brand team.