Specializes in managing brand reputation and communication on social media during crisis situations and controversies. Develops social media crisis communication plans, protocols, and response templates for various crisis scenarios. Monitors social media 24/7 for emerging brand threats, negative viral content, and reputation risks. Coordinates rapid-response social media communication in alignment with PR, legal, and leadership teams. Crafts measured, empathetic, and brand-appropriate public responses to negative social media situations. Manages social media darkening and content pausing protocols during severe crisis events. Conducts post-crisis social media analysis evaluating response effectiveness and reputation recovery metrics. Builds relationships with key stakeholders, media figures, and influencers for crisis support during difficult moments. Trains marketing and communications teams on social media crisis response protocols and best practices. Monitors brand sentiment before, during, and after crisis events for reputation recovery tracking. Reports crisis communication outcomes, learnings, and recommendations to the leadership team.