Builds and manages employer branding on social media platforms to attract top talent and strengthen company culture visibility. Develops employee advocacy programs encouraging staff to share company content and culture on LinkedIn and Instagram. Creates authentic workplace culture content including day-in-the-life videos, employee testimonials, and behind-the-scenes posts. Manages LinkedIn company page strategy focused on talent acquisition, culture showcasing, and executive thought leadership. Coordinates Glassdoor, Indeed, and social media reputation management for employer brand health. Runs LinkedIn ad campaigns for talent acquisition targeting specific job roles, skills, and industries. Builds a social media presence for the HR and people function to humanize recruitment marketing. Tracks employer brand KPIs including LinkedIn followers, talent pipeline quality, and career page traffic from social. Engages with university communities, alumni networks, and professional communities on social platforms. Develops social media content for hiring events, diversity initiatives, and workplace award recognitions. Reports employer brand social performance and talent marketing ROI to the HR and leadership team.