Manages social media marketing for music labels, artists, and streaming platforms to drive streams, fan growth, and event attendance. Creates content strategies around music releases, tours, events, and artist collaborations for social platforms. Manages Instagram, TikTok, YouTube, and Twitter channels for music artists and labels. Develops viral marketing campaigns leveraging trending audio, dance challenges, and fan-driven content on TikTok. Coordinates release-day social media campaigns including countdown content, exclusive teasers, and lyric reveals. Manages artist influencer partnerships and fan ambassador programs to amplify music releases. Runs paid social campaigns targeting music genre fans and streaming platform audiences. Tracks social media performance metrics aligned with streaming goals, ticket sales, and merchandise revenue. Builds fan communities through exclusive social media groups, Discord servers, and fan club pages. Collaborates with music video directors and artists to capture behind-the-scenes content for social media. Reports social media performance and fan growth insights to artist management and label leadership.