Manages social media for pharmaceutical companies and wellness brands within regulatory compliance frameworks. Develops health and wellness content strategies that are informative, safe, and compliant with advertising guidelines. Creates evidence-based wellness content including expert tips, product education, and health awareness campaigns. Navigates FDA, ASCI, and CDSCO guidelines for pharmaceutical social media advertising and claims. Manages influencer partnerships with doctors, nutritionists, and wellness coaches for credible brand endorsements. Tracks social media reach, engagement, and website traffic for wellness campaigns and product launches. Coordinates with the medical affairs and legal team to review and approve all social content. Runs social media campaigns for health supplements, OTC products, and wellness programs. Engages with the health-conscious community through interactive Q&As, wellness challenges, and live sessions. Monitors competitor wellness brand activity and identifies differentiating content opportunities. Reports compliance-safe social media performance metrics to the brand and regulatory team.