Manages social media for premium and luxury brands to build brand prestige, desirability, and aspirational identity. Develops a sophisticated social media content strategy emphasizing craftsmanship, exclusivity, and brand heritage. Creates high-quality visual content that reflects the brand's premium positioning and aesthetic standards. Manages collaborations with luxury influencers, celebrities, and cultural tastemakers for brand amplification. Curates an exclusive and engaging brand community experience across platforms like Instagram and Pinterest. Runs targeted paid social campaigns reaching high-net-worth individuals and luxury lifestyle audiences. Tracks luxury brand social KPIs including brand sentiment, reach among target demographics, and engagement quality. Coordinates with fashion houses, artists, and cultural institutions for prestige brand partnership content. Maintains strict brand content standards and approval processes to protect luxury brand equity. Manages social media coverage of fashion shows, product launches, and exclusive brand events. Reports luxury brand social performance, audience insights, and competitive positioning to leadership.