Manages social media strategy for direct-to-consumer brands with a focus on brand storytelling, community building, and revenue generation. Develops a platform-specific content strategy combining organic storytelling with product-focused conversion content. Creates authentic behind-the-scenes content, founder stories, and product origin narratives to build brand trust. Manages social commerce features including Instagram Shopping and TikTok Shop for direct sales attribution. Runs performance-driven paid social campaigns targeting new customer acquisition and repeat purchases. Builds and manages a brand community of loyal customers, advocates, and superfans on social media. Tracks D2C-specific social KPIs including ROAS, customer acquisition cost, and lifetime value signals. Collaborates with the performance marketing team to align organic social with paid media strategies. Manages UGC campaigns and customer testimonial content to build social proof. Coordinates with the logistics and customer support team to address social media inquiries. Reports D2C social media performance and revenue impact metrics to the brand and growth team.