Plans and executes integrated social media campaigns from strategy through delivery and performance analysis. Develops campaign briefs outlining objectives, target audience, key messages, and success metrics. Coordinates cross-functional teams including content, design, paid media, and PR for seamless campaign execution. Manages campaign timelines, deliverables, and budgets to ensure on-time and within-budget delivery. Creates and maintains campaign content calendars across multiple social media platforms. Oversees social media ad campaigns running in parallel with organic content during campaign periods. Monitors campaign performance in real-time and makes optimizations to improve reach, engagement, and conversions. Conducts post-campaign analysis and prepares comprehensive performance reports with key learnings. Manages multiple campaigns simultaneously across different brands, products, or market segments. Collaborates with external partners, agencies, and influencers on campaign execution. Shares campaign insights and recommendations to inform future campaign strategy and planning.