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"Podcast Marketing Manager ? Social Media"

Microsoft Corporation

Chennai, Bangalore

·

10 hrs

·

Full time

·

Information Technology

Minimum

₹4,00,000 Per Year

Maximum

₹4,80,000 Per Year

Develops and executes social media marketing strategies to grow podcast audience, downloads, and community engagement. Creates audiogram clips, quote cards, and teaser videos from podcast episodes for social distribution. Manages social media channels dedicated to podcast promotion including Instagram, Twitter, and LinkedIn. Runs paid social campaigns to drive podcast subscriptions, episode listens, and app downloads. Builds and engages a listener community through social media interactions, polls, and live episodes. Coordinates with podcast hosts and guests to amplify episode content through their social networks. Tracks podcast-related social media metrics including reach, click-throughs, and listener growth. Collaborates with the podcast production team to align content releases with social media campaigns. Leverages guest appearances and influencer shoutouts for audience cross-promotion strategies. Builds a newsletter and social media funnel to convert listeners into loyal subscribers. Reports podcast social media performance and growth metrics to the content team.