Manages and protects the online reputation of individuals, brands, and businesses across social media and digital platforms. Monitors brand mentions, reviews, comments, and news coverage for reputation threats and opportunities. Develops and executes strategies to address negative content and amplify positive brand stories online. Responds to negative reviews, comments, and complaints in a professional and constructive manner. Works with the PR and legal team on reputation crisis communication and content removal requests. Creates positive content campaigns to strengthen brand credibility and improve search sentiment. Tracks reputation KPIs including sentiment score, review ratings, and brand mention volume. Manages profiles on review platforms like Google, Glassdoor, Trustpilot, and social media channels. Conducts regular online brand audits across platforms to identify gaps and reputation risks. Advises leadership on communication strategy during high-risk reputation situations. Prepares reputation health reports and presents findings and recommendations to stakeholders.