Uses social listening tools to monitor brand conversations, industry trends, and audience sentiment across platforms. Sets up listening streams and alerts for brand keywords, competitors, and relevant industry topics. Analyzes social data to track share of voice, sentiment changes, and emerging issues over time. Provides weekly and monthly social listening reports to the marketing and PR teams with actionable insights. Identifies customer pain points, product feedback, and market opportunities from organic social conversations. Uses tools like Brandwatch, Talkwalker, Mention, or Sprinklr for comprehensive social monitoring. Detects PR threats, misinformation, and brand crises early through continuous social monitoring. Collaborates with the product team to relay customer feedback gathered from social listening. Benchmarks brand sentiment against key competitors to identify competitive positioning insights. Contributes insights from social listening to brand strategy, content planning, and campaign development. Presents social listening findings and trend analysis to senior stakeholders regularly.